Jay Rosen Proposes the Blogger BakeOff
I’m game:
Now that Ben Domenech has resigned from the washingtonpost.com I hope Jim Brady will do the right thing, the creative thing, the thing that would turn this sorry episode around and allow the post.com to come out with a win for its readers and in the blogosphere.
An open competition on the Web to be the next political blogger at post.com, but instead of hiring one “red state” person and leaving it at that (a strategic error in my opinion) Brady should say that three slots will be filled over the coming year. One from column right, one from column left, and a third voice that is definitely neither of those, which could mean libertarian— or not.
When I say open I mean open: anyone can apply. But experience as a political blogger counts. You have to be an original linker and be able to think for yourself. Finalists and semi-finalists get named. There’s a week’s try-out period for the final few and a big bake off at the end— all with comments enabled. The competition would generate high interest online, and give the winning bloggers a great introduction.
It’s their site, so the editors of washingtonpost.com would pick the winners and run the contest. This would be more in keeping with the reputation the post.com should have for being the most innovative newspaper site around— and the most open to emerging voices who are challenging the press. Without something like this to announce in the wake of the Ben Domenech meltdown, Brady and his crew will take a bigger hit. Bad karma will result.
But I believe Brady, executive editor of the post.com, could turn that around.
While we’re on the subject, let me be the 4,000th person to offer my services to Mr. Brady…

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